Every time a sporting event takes place worldwide, many users are constantly on the lookout to quickly create funny GIFs or small videos to quickly post on Twitter. Quickly the organizing body launches its anti-piracy machinery and it ensures that the users or media that have posted that material are responsible for removing it if they do not want to get into trouble that could cost them many millions of euros. As is logical, the Olympic Games is a new great sporting event ideal for videos, GIFs and other short video formats to begin to proliferate with the most exciting reasons for the events currently taking place in Brazil 2016.
@ndiblasio pic.twitter.com/J1ITMBPPTn
- Danilo T. (@ DaniloT_UW9) August 4
If we take a look at the documentation where the broadcasting rules of the Brazilian Olympic Games are found, The Verge has done it for us, we can read a section entitled Rules and limitations of the Olympic content that users and media can do that are not contemplated among the officials. Within the second point, Internet and mobile platforms, we talk about the limitations of the users and media that have access and in which we can read how Any material in animated formats like GIFs, WebM, GFY or short video formats like Vine and others is not authorized.
It does not matter that the user or media has obtained the images legally without resorting to one of the official media with broadcasting rights. What is clear is that animations in GIF format have become a means of communication that has drawn attention to the IOC itself, forcing him to include it in the list of prohibited formats to reproduce content from these Olympic Games from Brazil. Even so, it is more than likely that more than one and two GIFs will slip through, especially when they begin to circulate on instant messaging platforms where the IOC will not be able to do anything at all. Another thing is that it hangs on Twitter where we will most likely see many GIFs like the one I have shown you above.