Last September, Google officially introduced the messaging application Google Allo, an application that we had already seen slightly during the Google I / O last year. Google wants to get fully into messaging platforms as it may, something that it has not achieved with Hangouts and that for now it seems that it will not achieve with Google Allo either. Google Allo is a messaging application more than really offers little novelty compared to what we currently find in the paronama of applications of this type, and users have not seen enough reasons to adopt it as one of the collection along with WhatsApp and Telegram.
It is not the first time that a Google service has not worked. Google + is an example of the various failed attempts that the company has made in the world of social networks. Previously you tried it with Hangouts (now intended for business use) and now with Google Allo. It seems that the Google Assistant integration is not reason enough for users. And as proof of that, we have to look at the numbers from Google. The application has fallen from the Top 500 of the most downloaded applications, showing no interest on the part of users.
Google Allo has good things like Google Assistant as I have commented above, but also bad things like that it is not multiplatform since it is associated with a phone number, so we cannot follow our conversations on the PC, Mac or tablet. Google isn't throwing in the towel with this app, it's too early, and most likely it will be integrated into future versions of Android, as he did with Google +, until he saw that there was not even a way to popularize the alternative social network of Google. Will the same happen with Google Allo? Time will tell.