Depending on how old you are, it is likely that Musical.ly does not sound like anything to you, and it is that this social network of videos, that some considered as a mix of Vine with Snapchat, allows us to create, share and discover videos of up to 15 seconds, always accompanied by music. In these videos, the protagonist can go out lip-synching, fooling around, dancing or doing any other nonsense that comes to mind.
Since its launch, this app has always been oriented to mobile platforms and through which it offers us different purchases within the application. According to a report by The New York Times, Musicali.ly is about to change hands for a figure between 800 and 1000 million dollars.
This social network, with an almost exclusively adolescent audience, of Asian origin and which has between 60 and 100 million registered users around the world, it has grown little by little and has currently managed to have a large group of users in both the United States and Europe, something very difficult to achieve for Chinese companies without spending a lot of money on advertising.
The company behind this purchase is Bytedance, a news aggregator that currently has more than 100 million users in China and that it wants to become an alternative to Facebook, a company that has been banned from entering the country. Bytedance's movement is justified not only by the target audience of this application, but also to be able to take advantage of the knowledge of this social network with which it has quickly become a reference both inside and outside of China.
Musical.ly makes use of artificial intelligence to offer videos to the users of the application based on their preferences and tastes, which has allowed an incredible growth that Bytedance wants to take advantage of in its news aggregator the large number of users that this platform has in the United States and incidentally take center stage in the country, a country where the main best known Asian companies with Alibaba and Tencent.
