Every year around this time, one of the most important sports events in the United States is celebrated: the Super Bowl final. The American football final is the showcase for any company that has enough money to publicize its new products.since every year, this is the highest rated event of the year.
But in recent years, it has become the best showcase, as well as expensive, to promote the upcoming film releases that will arrive throughout this year. This year we have been able to see the first trailer for Mission Impossible Fallout, Jurassic World: Fallen Kingdom and Avengers: Infinity War, but only 30 seconds without showing new content.
The M & Ms, a classic in the Super Bowl final, have also had their minute of glory, this time with Danny DeVito, as well as Bud beer, another classic from the last years of the Super Bowl. Doritos has hired the character from Games of Thrones Peter Dinklage with Morgan Freeman for this event.
The series of the different services streaming video They have also had a presence in the intermission of the big event, where we can find the announcement of the second season of Westworld, and the Castle Rock series on Hulu, a series produced by JJ Abrams based on a novel by Stephen King.
With an audience close to 110 million people, the price of the ads reaches the $ 5 million for 30 seconds duration. The price is so high, not only because of the entire audience they reach, but because only 1% change channels and want to enjoy the original ads that are shown only at this event.
Outside the United States, the most striking are the ads, since the sporting result is the least, but not for that, we must stop mentioning it. The Super Bowl final pitted the Philadelphia Eagles against the New England Patriots, 44-31.
Jef Bezzos himself, Amazon chief executive officer, appears in an ad in which the Amazon Echo assistant is hoarse, forcing the company to use famous people as assistants.