Just yesterday we saw the financial results of one of the most important companies in the technology sector, Apple. In these third quarter financial results the company The bitten apple growth has not seen as significant as in previous quarters, but the figures obtained are quite good.
Definitely Apple is still one of the important companies in this technological world and this is evident, but growth has not been as good as the company would have liked and that is why some of the statements of its CEO Tim Cook may be somewhat contradictory if we take into account that earlier this year he left fall that this would be the year of the iPhone tenth anniversary and now argues a lower growth due to the rumors of that supposed iPhone ...
In short, we are not saying that it is a bad year for Apple and even less considering that this second quarter of the year they have achieved $ 52.900 million in revenue. Obviously this is the main data that must be taken into account before entering to assess what is being done wrong and what is being done well. Having said this, we can already say that in the case of the iPhone - Apple's star product for years - it has achieved an increase in income of 1% and fewer devices were sold than the same period last year, which means a small fiasco.
Apple and its CEO have come out warning that this slight decrease could be caused by the constant rumors about the next iPhone model, but obviously we must bear in mind that we are facing an iPhone that has the same exterior design from the iPhone 6 (with slight changes and the great change of the dual camera in the 7 Plus model) and that this can also affect sales despite having launched an iPhone (RED) Edition a few days ago, the first in the company's history.
Be that as it may, Apple has a challenge this year and it is that every year it has exceeded in iPhone sales, so we are sure that they want to continue adding sales and will launch a truly innovative iPhone as Tim Cook argued earlier this year.