Despite the fact that there are many criticisms that are raining down on Facebook after admitting a few months ago that it had inadvertently inflated its video metrics for no less than two consecutive years, something that they were beginning to fix internally. Now it is the turn of Twitter also announce that your metrics have also been inflated.
On this occasion it was Twitter itself that has admitted that, due to a bug in the Android version of your application, have been inflating video metrics. According to internal sources within the company itself, apparently this error could have led to the metrics being up to 35% higher than they should. Apparently the famous social network has begun to inform advertisers this week promising, among other things, a refund of all the money they have charged for this error.
Twitter announces that, due to a bug in its Android application, they would have inflated the advertising video playback metrics.
As a spokesman from Twitter:
We recently discovered a glitch in an update to the Twitter for Android clients that affected some video ad campaigns from November 7 to December 12.
Once the issue was discovered, we resolved it and communicated its impact to affected partners. Since this is a technical error and not a policy or definition issue, we are sure it has already been resolved.
Without a doubt a new problem that does nothing but aggravate and complicate the short-term future of Twitter Since, if to the serious problems that the company is facing this year we add an error like this, which can seriously affect the credibility of the company before advertisers, one of the few means through which Twitter monetizes the platform, We have a serious problem that could, in a very extreme case, end its future.