Twitter still does not raise its head

The arrival of Jack Dorsey as the new head of the company, a little over a year ago, which he helped found and which after its sale he left, It has been a great change in terms of new options available on the platform. But it seems that despite the large number of new features, users are still reluctant to join this social network and prefer to continue making use of the great social network par excellence: Facebook.

The bird company has presented its accounts corresponding to the previous quarter and in which we can see how not only has it not gained a single new user, but also it has also lost 2 million, mainly in the United States where the company is strongest.

In the previous quarter, the company seemed like it had started to attract the attention of new users, but it was clear that it was a mirage. Currently the official number of users stands at 328 million. Twitter has been focusing in recent months on doing everything possible to make trolls disappear from the microblogging network, one of the main problems that the company has always had and which seems to be one of the reasons why users continue without open an account.

Twitter should take advantage of large accounts, especially media or music stars, to try to earn extra income, limiting the publication of tweets from these accounts to a specific number of followers, so that if they want to reach each and every one of them, they should go through the checkout. Because it is clear that through the traditional ads interspersed between tweets the company is not succeeding. In addition, many are the users who do not use the official application but rather trust third parties to avoid advertising on the timeline.

Forcing developers to show advertising yes or yes, would be another possible source of income, since they benefit from a free service creating an application and charging for it, because all these third-party applications to make use of twitter are paid. Users who use Twitter will not stop using the platform with third-party apps, we will not stop using it if it starts to show advertising.

The main motivation for using third-party applications is the versatility offered by these types of applications, offering us many more functions than the service application can offer us natively.