Spotify is the music streaming service par excellence. It is a platform that has revolutionized the music industry around the world. The Swedish firm has recently revealed its user figures. There are currently 157 million users assets on the platform. Of these, 71 million have a paid subscription, a very high percentage.
Although Spotify itself has also revealed that there are two million users who use the platform illegally. Since they listen to music for free, but without advertising. As you know, if you want to listen to free music on the streaming service, you have to "put up with" ads from time to time.
But these users do not have any advertisements. So they enjoy Spotify as if they were a premium user who pays money every month. So the Swedish company costs the same money as those users who have a paid account. Something that affects your business model.
Since the streaming platform is a business that partly depends on advertising. So the fact that there are more than two million people using Spotify illegally, is a worrying fact for them. Since this means that they lose money with these users.
The company has been trying to go after these users for a while. For this reason, measures may be announced at some point to try to fight against these types of users. Although at the moment nothing has been commented. They just want to kill these users.
The company also has other issues in mind. Why Spotify is preparing to make the jump to the stock market. This fact has been announced for weeks, something that will already happen imminently. So this is another litmus test for the Swedish company.