GoPro is possibly the best known brand in the sports action camera market. Although for a long time they have not gone through their best moment. Sales have stagnated noticeably and there is not so much interest in their products anymore. In addition, a few months ago they laid off 250 employees. Although since yesterday it is rising in the stock market. Why?
Apparently Xiaomi would be interested in buying GoPro. This is what some American media reports like Bloomberg. Thanks to this, the company of sports cameras has risen significantly in the stock market. An operation that could save them.
GoPro continues to be a reference in the sector thanks to the quality of its products and capacity for innovation. So this is something that is also very important. Since they are a company known for manufacturing the best cameras in the sector. Something that seems to interest Xiaomi.
For months the situation has not been the best. In January they laid off 250 employees and permanently closed their drone division, which never finished taking off. They bet on focusing on action cameras, which are their specialty. But this division is not going through its best moment either.
For Xiaomi it would be a most interesting operation. Since it would allow them to acquire a company with a lot of knowledge and ability to manufacture quality products. In addition, they could use this know-how in various products or even launch action cameras on the market. There are many possibilities.
The GoPro CEO himself recently said that they were open to being absorbed or acquired by another company. So it seems to leave the door open for Xiaomi to bet on buying the company. At the moment neither of them has wanted to confirm anything about the news. So we will have to wait a little longer until something concrete is known.