Since its launch more than 10 years ago, the Google maps service has become practically the only reference for millions of users. Google's mapping service is like Spotify to streaming music for many millions of people. Currently Google Maps offers us a lot of information, from traffic information to public transport routes, through a large number of photographs of prominent places in most cities. It also allows us to use it without an internet connection as a browser, thanks to the download of use of maps and its offline operation. But all You have to pay for it in some way and like YouTube, at the moment they are deficit services.
The only way for Google to make its services profitable is by including advertising. According to the latest interview that Google CEO Sundar Pichai gave to Wall Street, Google's mapping service could begin to include advertising in the near future. Over the last few months Google has considerably improved the options that Google offers us and it seems that the guys from Mountain View They have gotten tired of not seeing a dollar in return, something logical and of waiting for the company.
What Pichai has not specified is how he plans to add advertising to the service, but as in most of the services he offers, lor will do discreetly without affecting the current operation of the service. In addition, it is very likely that it will offer significant discounts to all the businesses that are currently registered in Google Maps, so that they stand out above the competition. So far the positioning of the results is based on the opinions of the Local Guides. For now we will have to wait to see if advertising is finally included or not and how it does it.